PLYMOUTH, MN, USA (September 18, 2008) — Primera Technology, Inc., the world’s leading developer and manufacturer of CD, DVD, and Blu-ray Disc™ duplication and printing equipment, today announced its new PTProtect™ Software.  PTProtect is seamlessly integrated into Primera’s PTPublisher™ v1.3.0 (or greater) duplication software. It provides a reliable yet effective anti-rip solution for protecting DVD video without adding extra steps to existing workflow processes.

PTProtect software is applied to the DVD image just before burning. When content is burned to a disc it is encapsulated to prevent common ripping programs from having access to it.  The content on the DVD is not modified in any way. Copy control encapsulation resides in areas of the discs not read by DVD players, so the play-back quality remains unaffected.

PTProtect copy controlled discs have full playability designed to match the same playability levels in DVD players as unprotected DVDs. In essence, PTProtected discs are designed to provide effective “speed-bump” protection to combat unauthorized casual copying.

“Primera is proud to offer PTProtect as an efficient and cost-effective solution for virtually anyone who produces original content DVDs,” said Mark D. Strobel, Primera’s Vice President of Sales and Marketing.  “Video production studios, wedding and event videographers and training video authors will all benefit from having reliable protection for their copyrighted materials – at a price they can afford.”

PTProtect is an effortless way to produce protected DVDs since it does not need to load any new software onto the PC for the protection to work. Protection is applied on a “click-charge” basis for each disc burned. Blocks of protection keys can be conveniently purchased through Primera on pre-loaded USB dongles.

PTProtect software, built into PTPublisher v1.3.0, is available immediately at www.primera.com. It is provided at no extra charge to registered users and includes three free protected DVD video burns. Subsequent burns are priced in blocks as follows:

100 burns: $225.00
1000 burns: $1000.00
5000 burns: $3750.00

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the world’s leading developer and manufacturer of CD/DVD/BD duplication and printing equipment. Primera is known for its award-winning Bravo line of CD/DVD/BD publishers including the world’s best-selling Bravo SE, Bravo II, BravoPro and Bravo XR-Series Disc Publishers (Disc Publisher SE, II, Pro and XR-Series in Europe and Scandinavia).

More information about Primera, its history and products is available on the Internet at www.primera.com or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to sales@primera.com. In Europe and Scandinavia, contact Primera EUROPE in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primeraeurope.de. In Asia Pacific, contact Primera Asia Pacific by phone at +61 3 8586 3030 or by email at sales@primera-ap.com.

Notes to Editors:  PTRip is a trademark and Bravo and Primera are registered trademark s of Primera Technology, Inc.  All other trademarks are the property of their respective companies.

Notes to Editors: Bravo is a trademark and Primera is a registered trademark of Primera Technology, Inc. All other trademarks are the property of their respective companies. Primera Technology EUROPE is an independent company called DTM Werbung & EDV GmbH. DTM is under contract with Primera to provide sales and support for Primera products under the name Primera Technology EUROPE.